Six logo variations for use across digital, print and environmental applications. Always maintain clear space equal to the height of the "W" around the logo. Never stretch, recolor or place on busy backgrounds without an overlay.
Wendy Cooper
Horizontal Lockup
Gradient Icon
Deep Oceanic Icon
Wendy Cooper
Reversed Wordmark
Soft Ivory Icon
Wendy Cooper
White on Dark
02 — Colour Palette
Our Colors
A grounded, warm palette reflecting the embodied, human-first nature of the work. Clarity and readability are non-negotiable.
Charcoal Ink
#363c3e · RGB 54, 60, 62
Primary text, headings on light backgrounds
Deep Oceanic
#194959 · RGB 25, 73, 89
Brand anchor, CTAs, section backgrounds
Warm Stone
#aca59f · RGB 172, 165, 159
Secondary text, labels, subtle accents
Soft Ivory
#f0e5dc · RGB 240, 229, 220
Section backgrounds, card fills
Dusty Taupe
#fef4e8 · RGB 254, 244, 232
Lightest backgrounds, subtle warmth
White
#ffffff · RGB 255, 255, 255
Clean space, body backgrounds
Primary Pairing
Charcoal on White
Body text at 18px+. Maximum readability.
WCAG AAA ✓
Reversed
White on Deep Oceanic
Hero sections, CTAs, accent bands.
WCAG AAA ✓
Warm Background
Charcoal on Dusty Taupe
Cards, about sections, softer moments.
WCAG AAA ✓
Dark Mode
Ivory on Charcoal
Footer, dark sections.
WCAG AA ✓
03 — Typography
Type System
Cormorant Garamond for display, Nunito Sans for everything else. Minimum 16px body text. Readability is the top priority.
Nervous system (supporting concept, not the headline), somatic, trauma-aware, woo (only paired with "the do"), healing
Avoid
Hustle, grind, crush it, six-figure, boss babe, manifest, high vibe, wellness warrior, self-care Sunday, toxic positivity, biohack, optimize
07 — Positioning
Where We Stand
Every piece of content should answer: how does this move us toward calmer, more connected people at scale?
Where embodiment, business and belonging meet.
Embodiment
Movement, breath, somatics and sound. Not just slides and talking points. The body is the starting point.
Business
Thirty years of hands-on experience. Pricing, systems and business models are part of the conversation.
Belonging
Inclusive, phone-free, community-oriented spaces where people feel safe, seen and part of something.
The Through-Line
Movement is the medium. A resourced body is the outcome. Calm. Certain. Unshakable.
Wellness Business Owners
Established practitioners stuck at a plateau or survival mode. They want recurring revenue, fair pay, and a calmer nervous system.
CEOs & Founders
Service-based leaders in the $2–35M range. The business is growing but the founder is still firefighting.
Community
Local professionals, solopreneurs and remote workers hungry for real interaction and spaces where they can show up as they are.
08 — Usage Guidelines
How We Use It
Rules that protect the brand's feeling of clarity, warmth and professionalism.
Photography
Real photos only. No AI imagery. Natural light preferred. Real bodies, real rooms, real connection. "Wrinkles and all."
Readability First
Minimum 16px body text, 18px preferred. Strong contrast always. If someone has to zoom, the design has failed.
White Space
Generous padding around all elements. Let the design breathe. Simplicity signals confidence and calm.
Language
US English throughout (organizations, program, color). You-focused copy. Human, never corporate. No jargon.
A gentle note
Before you settle in.
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Essential
The basics that keep this site working. Always on.
Analytics
Helps us see which pages land, so we can shape this space with care.
Marketing
Helps the right people find Wendy's work, and helps us share it well.