Wendy Cooper — Brand Style Guide
Brand Style Guide
Wendy Cooper
Where embodiment, business and belonging meet.
Prepared by 9 Designs · February 2026
01 — Logo Suite
Logo Variations
Six logo variations for use across digital, print and environmental applications. Always maintain clear space equal to the height of the "W" around the logo. Never stretch, recolor or place on busy backgrounds without an overlay.
Wendy Cooper
Horizontal Lockup
Wendy Cooper
Reversed Wordmark
Wendy Cooper
White on Dark
02 — Colour Palette
Our Colors
A grounded, warm palette reflecting the embodied, human-first nature of the work. Clarity and readability are non-negotiable.
Charcoal Ink
#363c3e · RGB 54, 60, 62
Primary text, headings on light backgrounds
Deep Oceanic
#194959 · RGB 25, 73, 89
Brand anchor, CTAs, section backgrounds
Warm Stone
#aca59f · RGB 172, 165, 159
Secondary text, labels, subtle accents
Soft Ivory
#f0e5dc · RGB 240, 229, 220
Section backgrounds, card fills
Dusty Taupe
#fef4e8 · RGB 254, 244, 232
Lightest backgrounds, subtle warmth
White
#ffffff · RGB 255, 255, 255
Clean space, body backgrounds
Primary Pairing
Charcoal on White
Body text at 18px+. Maximum readability.
WCAG AAA ✓
Reversed
White on Deep Oceanic
Hero sections, CTAs, accent bands.
WCAG AAA ✓
Warm Background
Charcoal on Dusty Taupe
Cards, about sections, softer moments.
WCAG AAA ✓
Dark Mode
Ivory on Charcoal
Footer, dark sections.
WCAG AA ✓
03 — Typography
Type System
Cormorant Garamond for display, Nunito Sans for everything else. Minimum 16px body text. Readability is the top priority.
Display — Cormorant Garamond
The quick brown fox
Calm. Certain. Unshakable.
Use for: headlines, pull quotes, section titles, accent text. Weights: 300, 400, 500.
Body — Nunito Sans
The quick brown fox jumps over the lazy dog. (300 Light)
The quick brown fox jumps over the lazy dog. (400 Regular)
The quick brown fox jumps over the lazy dog. (600 Semi-Bold)
Use for: body text, navigation, buttons, labels, captions. Weights: 300, 400, 600, 700.
Type Scale
H1 Page Title
H2 Section Title
H3 Card Title
Body Body text at 18px minimum.
Label Section Label
04 — Buttons
Button Styles
Four button styles for different contexts. All use Nunito Sans, 12px, semi-bold, uppercase with 2.5px letter spacing.
Secondary / Outline
Learn More
05 — Brand Personality
How We Show Up
Not stiff corporate, not ultra casual. A grounded, calm energy with warmth, clarity and a touch of quiet radiance.
Grounded & Steady
No rushing, no hype. A considered pace that signals safety and thoughtfulness. Rooted in 30 years of lived experience.
Warm & Welcoming
Humans first, roles second. She notices who is standing on the edge of the room and gently brings them in.
Quietly Bold
Willing to say what others are thinking, in a kind but direct way. Won't collude with harmful patterns.
Bougie & Down to Earth
Experiences feel cared for and high quality, yet never pretentious. Good coffee and candles in a room where you can sit on the floor.
The Woo & the Do
She honors intuition, somatics and the woo, and anchors it in clear plans, numbers and next steps. Neither side dominates.
Curious & Listening-Led
Before prescribing, she asks and listens. People feel heard as individuals, not treated as a generic audience.
06 — Brand Voice
How We Sound
Plainspoken, human, lightly playful. Uses metaphor and emotion, but avoids jargon. The tone shifts by audience while the core stays consistent.
Wellness Business Owners
More conversational and playful. Peer-to-peer. Like a mentor pulling up a chair beside you.
"You didn't get into this work to spend your evenings redoing your pricing spreadsheet at midnight."
CEOs & Founders
Calm authority. Direct and clear. Someone who has sat in the room with leaders and isn't intimidated.
"Your stress isn't staying in your office. It's in every meeting, every decision, every culture moment."
Community & Events
Inviting and gentle. Low barrier to entry. The feeling of being welcomed into a space where you can exhale.
"No experience needed. No phones. Just real people, real conversation, and a chance to remember what connection feels like."
Use Freely
Embodiment, embodied, resourced, regulated, grounded, clarity, confidence, connection, calm, collected, movement, human-first, curated, sustainable, belonging
Use with Care
Nervous system (supporting concept, not the headline), somatic, trauma-aware, woo (only paired with "the do"), healing
Avoid
Hustle, grind, crush it, six-figure, boss babe, manifest, high vibe, wellness warrior, self-care Sunday, toxic positivity, biohack, optimize
07 — Positioning
Where We Stand
Every piece of content should answer: how does this move us toward calmer, more connected people at scale?
Where embodiment, business and belonging meet.
Embodiment
Movement, breath, somatics and sound. Not just slides and talking points. The body is the starting point.
Business
Thirty years of hands-on experience. Pricing, systems and business models are part of the conversation.
Belonging
Inclusive, phone-free, community-oriented spaces where people feel safe, seen and part of something.
The Through-Line
Movement is the medium. A resourced body is the outcome.
Wellness Business Owners
Established practitioners stuck at a plateau or survival mode. They want recurring revenue, fair pay, and a calmer nervous system.
CEOs & Founders
Service-based leaders in the $2–35M range. The business is growing but the founder is still firefighting.
Community
Local professionals, solopreneurs and remote workers hungry for real interaction and spaces where they can show up as they are.
08 — Usage Guidelines
How We Use It
Rules that protect the brand's feeling of clarity, warmth and professionalism.
Photography
Real photos only. No AI imagery. Natural light preferred. Real bodies, real rooms, real connection. "Wrinkles and all."
Readability First
Minimum 16px body text, 18px preferred. Strong contrast always. If someone has to zoom, the design has failed.
White Space
Generous padding around all elements. Let the design breathe. Simplicity signals confidence and calm.
Language
US English throughout (organizations, program, color). You-focused copy. Human, never corporate. No jargon.